Free guide · For Australian listing agents
The Listing Proposal Playbook
Win the listing before the agreement is signed – with a proposal, not a pitch.
A 64-page playbook and a print-ready toolkit, built on proply's proposal-first method.
Most listings aren't won in the room.
They're won at the kitchen table that night – when the vendor sits down and compares what each agent left behind. The agent whose proposal is on the table has the advantage. This playbook shows you how to be that agent, on every appraisal.
What's inside
The whole listing, start to finish
From why presentations fail to the modern, AI-assisted workflow – the method the best Australian agents use to win more listings.
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Why the proposal wins the listing
Why presentations fail, and what proposal-first selling actually changes.
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Before you walk in
What to bring, and the preparation that wins listings before the meeting starts.
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Build the winning proposal
What a great proposal includes, how to write it, and examples that won the listing.
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Deliver it
Run the meeting so the proposal does the heavy lifting and you build trust.
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The modern edge
Where AI genuinely helps your proposal workflow – and where it doesn't.
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The Toolkit
Three working documents you'll actually use – see below.
A peek inside
Designed to be read – and used
Not a wall of text. A proper playbook with worked examples and print-ready tools.
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Worked examples – weak vs strong, side by side
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Fill-in toolkit – template, run-sheet, checklist
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Eleven chapters across five parts
Plus the toolkit
Print it, fill it in, use it at your next appraisal
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Real estate proposal template
The structure that puts your best work on the kitchen table – ready to fill in and leave behind.
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Listing-presentation run-sheet
Run the appraisal in order, so nothing important gets missed in the room.
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Pre-listing checklist
The preparation that wins the listing before you walk through the door.
The tangible part agents want – a $49 value, free.
Get the toolkitThe method
What is proposal-first selling?
DefinitionProposal-first selling is a method where agents structure the listing process around a clear, tailored proposal rather than relying on a traditional slide-based presentation.
It's the approach behind agents who win a disproportionate share of the listings they present for – because most vendors decide after the meeting, when your best work needs to still be in the room. The playbook teaches the whole method.
Grounded, not guesswork
Built on what actually moves vendors
How Australian sellers really choose an agent – and why the proposal is where you win or lose it.
Trust over commission
Vendors appoint the agent they trust most. Reputation and honesty beat the lowest fee.
Clarity of process
Australian sellers rank honesty and transparency above technical skill and market knowledge.
Communication
Poor communication is the number-one vendor complaint – and the easiest edge to own.
Ready to win the listing before the agreement is signed?
64 pages, the full toolkit, ready to download straight away.
Questions
Good to know
Everything agents ask before they download.
Is it really free?
Yes – free for Australian agents. Enter your email and both files are ready to download on the next page.
What do I get?
A 64-page PDF playbook, plus a print-ready toolkit: a proposal template, a listing-presentation run-sheet, and a pre-listing checklist.
Who is it for?
Australian listing agents and agency principals who want to win more listings.
What is proposal-first selling?
Structuring the listing process around a clear, tailored proposal instead of a slide-based presentation – so your best work is still in the room after you've left it.
How is a proposal different from a listing presentation?
The presentation is the meeting. The proposal is the document the vendor takes away, compares and decides from. The playbook shows how to use both.
Will you spam me?
No. You'll get the guide plus the occasional proply tip, and you can unsubscribe anytime.
Win the listing before the agreement is signed.
Get the playbook and toolkit – free.
Normally $49 – free for agents